Roskilde (Denmark) BMX Club breaks new ground raising money for international top of the line BMX stadium.
The fund raising concept is called micro sponsorship. The idea is to showcase both private and commercial sponsors cheaply and easily on the club website while supporting the good cause of putting the final touches to this unique new BMX stadium.
What is a micro sponsorship?
At the top of the club website roskildebmx.dk, and on the website words.roskildebmx.dk, we have placed a word cloud. The words displayed are all submitted by users and each word represents a donation to the club's BMX stadium project. The typeface of the word depends on the donation: the larger the amount the larger and more colourful the word. The word can also link to the sponsor's website; a cheap alternative to traditional banner ads for sponsors with an interest in the commercial value of the sponsorship - and it only takes a few mouse-clicks.
The plan is to sell 100.000 words, which appear in random order in the word cloud, meaning that a new combination of words is displayed every time the page is loaded.
Micro sponsorships have several advantages:
- It's easy: the sponsor buys the word via the internet.
- It's cheap: For a small amount companies can have their name associated with the BMX sport in Roskilde.
- It's new: The word cloud is search engine optimised, so the sponsor's word will appear in wholly now search-contexts and may attract internet traffic from a hitherto unexplored user segment.
- Private sponsors get a unique sense of ownership of the website - and it's for everyone. Just like the finished BMX stadium will be for everyone from Expert 6 to the SX elite!
When 50.000 words are sold a banner with all the words will be printed and displayed at the BMX stadium.
Be among the first. Buy your word today!
For more information and high res. illustrations please contact Ronni Lück (firstname.lastname@example.org).
The new BMX stadium will also feature dirt jump trails and will be located near the existing skate/BMX freestyle park and the ROSKILDE FESTIVAL site. A data sheet for the BMX and BMX SX track design is available here: http://roskildebmx.dk/index.php?option=com_content&view=article&id=20&Itemid=33&lang=en